Day 2

kmc293
Jul 13, 2022
3 min read

Updated: Jul 21, 2022

Finally my first day in the festival. Was I overwhelmed? OF COURSE!! I had absolutely no idea what I was doing and where I was going. I was a little jet lagged but not to worry all the free iced coffee powered me through the day.

LinkedIn: Back to the Creative Future- the Fight for Great Talent

"New tech has to make a promise to be easy to understand."

LinkedIn's CEO, Ryan Roslanksy dived deep into statistics and what his brand has been doing to keep up with the world's fast moving technology. Although seeing the CEO of LinkedIn was very cool for my first talk, I was honestly bored. I felt like he was kinda flexing on everyone for a little but I did pick up a few things I took with me. Ryan talked about the Great Reshuffle, so he calls it and how so many jobs in the advertising industry are changing. Something else that I found interesting was his discussion of how the advertising industry must change. "The Industry must make a much bigger promise." Ryan talked about how the job industry is reshuffling and more people are looking for jobs in tech so advertising must change to allow for more tech into the industry. Overall this talk was a bit overwhelming for my first talk but I would it a 4.8/10.

Warner Bros: Africa Rising

A few other students and myself just randomly walked in to the Warner Bros tent to of course get free iced coffee and snacks and ending up walking into a very interesting small conversation happening. We walked in a bit late and did not get to hear the introductions. But the talk was about advertising to different communities specifically in Africa. They talked about how so often Africa is advertised as one continent instead of taking the time to understand the people from the different countries within Africa and advertise to them. In summary, the best advice I got from the talk was to put people first. I give this talk a 7.6/10.

Disney Advertising and Hyundai: Question Everything

I was most definitely and still currently am a Disney kid so I was so excited to listen to anything and everything Disney. But with this talk I was disappointed. The talk was called "Question Everything" and I think they repeated that line over 1000+ times. I felt like having the lead people of Disney and Hyundai talk was just for show. I felt like they didn't actually know what they were talking about and just almost reading off a script. Then when Elizabeth Olsen came out, she spoke maybe one sentence and having her there was definitely so more people would come to the talk. I was a little disappointed with this talk especially because I admire Disney as a brand so much. All of my take-aways were just the most generic take-aways and cliches of the advertising industry specially, "Be Bold, Take Risks". I give this talk a 3.2/10.

Advertising Association and Cannes Lions: By 2030 Every Ad Will Be a Green Ad

I am extremely interested in seeing what brands are doing to be more sustainable so this was one of the first talks I added to my itinerary the month before the festival. The beginning of the talk I found very interesting about how we need to unite together in order to actually be sustainable, it is not just an individual brand thing. But as the talk when on it was really just to highlight the Ad Net Zero Global program and show all of the different companies that have pledged to be sustainable and join this cause. I was a little disappointed because I wanted to see what brands were doing to be more sustainable and how I can take that with me. Ad Net Zero to me seemed like just one of those things that people say they are apart of but them don't actually do anything. I give this talk a 4.6/10.

Twitter: Let's Talk Shop

"Be where everyone is."

This talk automatically gets a 10/10. Sitting on the beach with a glass of rose in hand, I was in heaven. But the talk itself was actually quite interesting as well (or maybe it was just the rose brain thought so). The discussion of e commerce is very interesting because there is so much abundance of it. One of the speakers talked about how you have to make ads that people want to watch and go seamlessly that people don't even think they are ads. With the ability to do no ads or just skip through ads now they have to be experience that doesn't feel forced. Another note I took was that when it comes to AR/Metaverse and for future technology advertising has to be where everyone is. I give this talk a 8.0/10.