Day 4

kmc293
Jul 13, 2022
3 min read

Updated: Jul 21, 2022

After the last two days, to be honest, I was exhausted but in the best way. I couldn't believe that their were only two more days left of the festival.

Saatchi & Saatchi: The New Creators' Showcase

Thank goodness the woman talking at the beginning did not speak for that long. I think before letting her on stage someone should have given her some public speaking classes because listening to her talk was a little cringe worthy. But the New Creator's Showcase was the weirdest and most fascinating of the talks I have been to. I don't know if there is anyway to describe it anymore because it made me feel all emotions simultaneously. See my favorite one (https://www.youtube.com/watch?v=q02dUbyxlzc). I give this talk/experience 9.2/10.

Cannes Lions School: Master your Mindpower

Whoop Whoop!! I had a proud student moment to see Blau speaking to the Cannes Lions School. Obviously, I like that she took a different approach in the talks and discussed how we can't be creatives and be at our full potential without caring for ourselves first. I took note of the need to have a balance because I use this in my daily life and it is always nice to see others especially in the same industry applying the same tactics. I also took note of the idea of retraining your brain to cross out negative emotions and start to focus on the positive ones. I feel myself falling into the same process of always looking at the negative and this is something I too need to work on. Of course this talk gets a 10/10.

Chief Creatives on the Terrace: Grey, Havas, The Walt Disney Company

"Change perceptions, change culture, change the world."

To be honest, I really do not remember this talk very well which must of meant it wasn't all that great. But looking at my notes I wrote a few key points I heard. Purposeful and powerful work is engrained in storytelling. Stories connect us in a deep way and we find ourselves in these stories. Stories allow us to be more open to people from other places with different experiences. Lastly, one key statement was to find brands that resonate with you. My notes usually jog my memory of the talk but for this one I remember nothing. So I give this talk a 2.0/10 for being not great since I obviously can't remember it.,

Paramount: Long-term Creative Effectiveness- Building Fandoms With the Star Trek Franchise

I was originally super excited to hear this talk growing up knowing my parent's obsessing with Star Trek. The title with the focus on the fandom is what really drew me in because Star Trek has such a large and loyal fandom. But I was honestly disappointed. Of course seeing Patrick Stewart while sitting front row was super cool (my dad thought so too). But I was really confused about what the whole point of the talk was. I felt like each of the speakers were talking over one another and there wasn't any fluidity to the talk. I also felt like it was just a promo for the Star Trek new series. I give this talk 2.8/10.

Goodby Silverstein & Partners: If You're Not First, You're Last with Megan Thee Stallion

So couple of students and I tried to find a tent to eat lunch at after the Paramount talk. But I guess Thursday was for the entire festival to have private events leading us to eat lunch at a restaurant outside of the festival. By the time we got back to see Megan the line was so long and they had already cut it off saying the theatre was already full. So the talk for me was 0/10.