Day 5

kmc293
Jul 13, 2022
3 min read

Updated: Jul 21, 2022

The Last Day. I can't believe this trip is already over.

IKEA and Accenture Song Nordic: IKEA's Instruction Manual on How to Assemble a Global Circularity Movement

"Creativity solves real world issues."

I have always found IKEA a very interesting company because they have a synchronized brand throughout everything they do and the talk was the same written out in an instruction guide. I was also automatically attracted to this talk. The talk focused on the circular transformation that IKEA has taken. They have focused on sustainability in a way that is different than I have seen from most brands. My favorite part of the talk is when they showed their Buy Back print ads that featured empty ads with words of IKEA classics (so simple yet so amazing). They also gave a manual on how to assemble a global circularity movement. Step 1: Think Long Term,. Step 2.:Take Action. Step 3: Be Bold Together, Step 4: Be on Brand. Step 5: Be Flexible. Overall, this talk was one of my favorites because it talked about what the title said it would. I give this talk a 9.6/10.

VIRTUE Worldwide and Logitech: Unleashing the New Logic of Creativity

Bretman Rock is one of my influencer idols so of course this was one of the talks that was a must go. The influencer world is a every changing marketplace and seeing how VIRTUE and Logitech are working together to create a partnership was super interesting. The talk focuses on a creator first economy and making sure that creators feel invited into the community of the bran and now just used a promotional tool. Also putting creators at the forefront always for people to engage authentically, I have never really understood how brands and influencers work together and it was definitely very educational to understand more about the process. This talk as well as the Elite World Group educated me about how the influencer world is evolving and working currently,

Highsnobiety: Luxury 3.0-Building Brands in Partnership With the Customer

We got in line for the talk 30 minutes before and the line circled around and went down the stairs. We waited anyway hoping that we would be able to get in but we were out of luck. This talk definitely should have been held in a larger auditorium. After, we went to Female Quotient to try and listen to one of the talks there. And of course once again they were having a private event and we were rejected.

LADbible Group: Platform Power-Lifting the Lid on How to Make Authentic Social Content

I do have to admit that after the week during this talk I may have nodded off for almost the entire thing. I do have a few notes from the talk and it is not that the talk was boring at all it was quite fascinating for the time I was awake during. I have always seen LADbible as a meme account and seeing what goes on behind the scenes was very interesting. A few notes I have from when I was awake was to know your audience. I also noted that LADbible does a great job of knowing and understanding different social media platforms. With each platform they structure the stories for each. Despite falling asleep during this I did still enjoy it. I give this talk 8.6/10.